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NewsWeb Like10KApril 11, 2011| | Edit preferences| LogoutApril 11, 2011| Log In| Sign Up FRONT PAGE POLITICSPOLITICSHUFFPOST HILL2012 ELECTIONSGREENPOLLSTERSPECULATRON BUSINESSBUSINESSSMALL BIZ BLOGAUTOBLOGHUFFPOST MONEY ENTERTAINMENTENTERTAINMENTMUSICPOPEATERMOVIEFONETVVIDEO MEDIAMEDIABOOKS TECHTECHENGADGETTECHCRUNCHJOYSTIQCOMEDYCOMEDYCOMICSSPORTSSPORTSMMA FIGHTING STYLESTYLE NEWSHOME/DIYSTYLELISTARTS WORLDWORLDTRAVEL FOODFOOD NEWSRECIPES LIVINGLIVINGHEALTHRELIGIONDIVORCE IMPACTIMPACTGREATEST PERSON EDUCOLLEGEEDUCATION LOCALNEW YORKCHICAGOLADENVERPATCHMAPQUEST TECHNOLOGYENGADGETTECHCRUNCHJOYSTIQSOCIAL MEDIAGet Alerts .header-search {margin-bottom: 0px;} #ad_curtain {height:auto;margin:10px auto 0;width:938px} Amazon Kindle With On-Screen Ads To Be Released At Cheaper Price
By RACHEL METZ 04/11/11 04:57 PM ET 
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Get Technology AlertsSign UpSubmit this storydiggredditstumble SAN FRANCISCO -- Amazon.com Inc. is dropping the price on its Kindle e-reader, but the change comes with a trade-off: On-screen ads.
The online retailer was set to announce Tuesday that the new Kindle with Special Offers will cost $114 – $25 less than the currently lowest-priced Kindle – and include advertisements on the bottom of the device's home page and on its screen savers. Seattle-based Amazon will start shipping the newest Kindle on May 3, and it will also be sold in Target and Best Buy stores on that date.
Amazon has consistently lowered the price of the Kindle since it released the first version of the device at $399 in 2007, though this is the first time it is doing so while including ads on the e-reader.
Kindle director Jay Marine said in an interview Tuesday that the release of a cheaper, ad-studded Kindle is Amazon's way of getting the device into the hands of more people. But it also shows Amazon is getting more aggressive in its efforts to lure consumers tempted by competing e-readers and bombarded by ads for Apple Inc.'s latest iPad and a growing number of competing tablet computers.
Some potential buyers may be turned off by the idea of having ads on an e-reader, but Marine thinks that serving up a number of money-saving offers will be appealing.
"We think customers are going to love it," he said.
The advertisers sponsoring screen savers at launch will be General Motors Co.'s Buick car brand, Procter & Gamble Co.'s Olay cosmetics brand and payments processor Visa Inc. JPMorgan Chase & Co. will advertise the Amazon.com Reward Visa Card.
And other than the addition of ads, the latest Kindle is identical to the current one that uses Wi-Fi to wirelessly download books (a more expensive model uses 3G for wireless content delivery). It has a grayscale "electronic ink" screen that measures 6 inches at the diagonal, a battery that lasts for three weeks with Wi-Fi on, and enough space to store 3,500 books.
In a demo of the device, a screen saver showed a deal where customers would pay $10 for a $20 gift card to Amazon. If a user is interested in that deal, they can click to have details of the offer e-mailed to them. A much smaller ad shown across the bottom of the Kindle's home screen – the screen that shows you the content stored on the e-reader – was less obtrusive, but still clearly an advertisement. The ads will change frequently, Marine said, and there will not be any ads in Kindle books.
Story continues below blockquote .mid_article_ad_label{border:1px solid #dddddd;}Advertisement"It was very important that we didn't interfere with the reading experience," he said.
Users will be able to log on to their Kindle account on Amazon.com and adjust preferences about the types of screen savers they'd like to see.
Amazon has never revealed how many Kindles it has sold.
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BloombergNow Amazon.com to Sell Kindle Digital Reader With Ads for $114 http://bloom.bg/hlou1E $AMZN $BBY $BKS $TGT 48 minutes ago from BloombergNowFeed 
allthingsd Amazon Drops the Price on Kindle, But Ads or No Ads, Don't Get Your Hopes Up for Free http://Dthin.gs/6019uhmz -by @triciad 2 hours ago from Sprinklr 
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akstanwyck RT @TechCrunch: Amazon Announces Ad-Supported Kindle For $114 (That's $25 Off) http://tcrn.ch/gfkqwp by @jasonkincaid 5 hours ago from ÜberSocial 
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slashgear Blog Post: Amazon To Sell Cheaper Kindle, But With On-Screen Ads http://bit.ly/dXKcXu 6 hours ago from SlashGear.com 85 79 
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Post to Facebook.Post to Blogger.Post to Twitter.Post to WordPress.Post to TypePad.Post to Tumblr.Post to Yahoo! View All Favorites Recency | Popularity Page: 1 2 3 4 Next › Last » (4 total) HUFFPOST SUPER USER ChelleAgain 7 minutes ago (11:42 PM) 352 Fans Follow I'm not really interested in this version, but by the time I'm ready for a new Kindle I'll have more information on how often the deals of gift cards and audio books happen, and I might change my mind. Let others be the guinea pigs. ;) ChelleAgain: I'm not really interested in this version, but by the http://www.huffingtonpost.com/social/ChelleAgain/amazon-kindle-cheaper-with-on-screen-ads_n_847815_84124414.html Permalink | Share it NelsonC 7 minutes ago (11:42 PM) 153 Fans So they're gonna be advertising to a group people who don't wanna spend a lot.It's genius, I tells ya. Genius. NelsonC: So they're gonna be advertising to a group people who http://www.huffingtonpost.com/social/NelsonC/amazon-kindle-cheaper-with-on-screen-ads_n_847815_84124382.html Permalink | Share it
HUFFPOST SUPER USER jmichaelmunger 42 minutes ago (11:07 PM) 335 Fans I am SO happy I got Kindle 3G a few weeks ago... no ads to be had. jmichaelmunger: I am SO happy I got Kindle 3G a few http://www.huffingtonpost.com/social/jmichaelmunger/amazon-kindle-cheaper-with-on-screen-ads_n_847815_84120319.html Permalink | Share it HUFFPOST SUPER USER ChelleAgain 17 minutes ago (11:31 PM) 352 Fans Follow It is A new Kindle, not THE new Kindle. The ad free versions are still on the market. ChelleAgain: It is A new Kindle, not THE new Kindle. The http://www.huffingtonpost.com/social/ChelleAgain/amazon-kindle-cheaper-with-on-screen-ads_n_847815_84123208.html Permalink | Share it HUFFPOST SUPER USER Douglas90723 42 minutes ago (11:06 PM) 410 Fans I always ask my lovers if they'd mind seeing a few ads before we 'do it'. Hey,, why not get paid and laid at the same time. Douglas90723: I always ask my lovers if they'd mind seeing a http://www.huffingtonpost.com/social/Douglas90723/amazon-kindle-cheaper-with-on-screen-ads_n_847815_84120279.html Permalink | Share it HUFFPOST SUPER USER SilentSolidarity 57 minutes ago (10:51 PM) 801 Fans Follow $25 more for no ads is worth it. SilentSolidarity: $25 more for no ads is worth it. http://www.huffingtonpost.com/social/SilentSolidarity/amazon-kindle-cheaper-with-on-screen-ads_n_847815_84118332.html Permalink | Share it trek15 1 hour ago (10:47 PM) 49 Fans Library card applications just surged. trek15: Library card applications just surged. http://www.huffingtonpost.com/social/trek15/amazon-kindle-cheaper-with-on-screen-ads_n_847815_84117805.html Permalink | Share it HUFFPOST SUPER USER ChelleAgain 17 minutes ago (11:32 PM) 352 Fans Follow I really doubt that. :) ChelleAgain: I really doubt that. :) http://www.huffingtonpost.com/social/ChelleAgain/amazon-kindle-cheaper-with-on-screen-ads_n_847815_84123294.html Permalink | Share it Jenni Gahr Schmidt 1 hour ago (10:37 PM) 32 Fans I just bought my Kindle 3 last month and I love it. Ads I get everywhere else, so it's worth it to me to have paid extra to not have ads. Jenni_Gahr_Schmidt: I just bought my Kindle 3 last month and I http://www.huffingtonpost.com/social/Jenni_Gahr_Schmidt/amazon-kindle-cheaper-with-on-screen-ads_n_847815_84116320.html Permalink | Share it MayorsRevenge 1 hour ago (10:36 PM) 76 Fans I will not purchase anything with ad screen-savers. FAIL. MayorsRevenge: I will not purchase anything with ad screen-savers. FAIL. http://www.huffingtonpost.com/social/MayorsRevenge/amazon-kindle-cheaper-with-on-screen-ads_n_847815_84116264.html Permalink | Share it HUFFPOST SUPER USER Benjamin Rosenfeld 1 hour ago (10:31 PM) 50 Fans No, just make it $25. You'll make the rest, and more, off of the ads. Prime members should get it free. Benjamin_Rosenfeld: No, just make it $25. You'll make the rest, and http://www.huffingtonpost.com/social/Benjamin_Rosenfeld/amazon-kindle-cheaper-with-on-screen-ads_n_847815_84115499.html Permalink | Share it perki 1 hour ago (10:25 PM) 4 Fans Follow Will I pay an extra $25 for "no ads for life?' Yup. perki: Will I pay an extra $25 for "no ads for http://www.huffingtonpost.com/social/perki/amazon-kindle-cheaper-with-on-screen-ads_n_847815_84114671.html Permalink | Share it
hawkrew 1 hour ago (10:21 PM) 37 Fans Follow Worth the extra $25 for the ad free version. hawkrew: Worth the extra $25 for the ad free version. http://www.huffingtonpost.com/social/hawkrew/amazon-kindle-cheaper-with-on-screen-ads_n_847815_84114220.html Permalink | Share it HUFFPOST COMMUNITY MODERATOR YourNewNeighbor 2 hours ago (10:16 PM) 224 Fans Why don't they just stick "Ex-Lax" ads in the middle of the book pages while they're at it? YourNewNeighbor: Why don't they just stick "Ex-Lax" ads in the middle http://www.huffingtonpost.com/social/YourNewNeighbor/amazon-kindle-cheaper-with-on-screen-ads_n_847815_84113520.html Permalink | Share it ssahmad 2 hours ago (10:00 PM) 12 Fans I actually wouldn't mind that. I'm sick of seeing Charlotte Bronte's face staring back at me. ssahmad: I actually wouldn't mind that. I'm sick of seeing Charlotte http://www.huffingtonpost.com/social/ssahmad/amazon-kindle-cheaper-with-on-screen-ads_n_847815_84111428.html Permalink | Share it therblig 19 minutes ago (11:29 PM) 226 Fans jailbreak and install the screensaver hack. i have Serenity, Invader Zim, and Katherine Hepburn on a skateboard on mine.http://wiki.mobileread.com/wiki/Kindle_Screen_Saver_Hack_for_all_2.x_and_3.x_Kindles#How_to_install_the_Screen_Saver_Hack therblig: jailbreak and install the screensaver hack. i have Serenity, Invader http://www.huffingtonpost.com/social/therblig/amazon-kindle-cheaper-with-on-screen-ads_n_847815_84122986.html Permalink | Share it ssahmad 1 minute ago (11:48 PM) 12 Fans Thanks, I might just do that! ssahmad: Thanks, I might just do that! http://www.huffingtonpost.com/social/ssahmad/amazon-kindle-cheaper-with-on-screen-ads_n_847815_84125025.html Permalink | Share it
Kristle Chester 2 hours ago (9:58 PM) 1 Fans I love my Kindle, but the day they put ads on my home screen will be the day I swap to a Nook. Kristle_Chester: I love my Kindle, but the day they put ads http://www.huffingtonpost.com/social/Kristle_Chester/amazon-kindle-cheaper-with-on-screen-ads_n_847815_84111141.html Permalink | Share it Michael Gorecki 2 hours ago (9:45 PM) 54 Fans Follow I would not mind Ad's on my Kindle as long as I do not have to have a G4 modem in it. My Tablet and Netbook getalong with MiFi just fine.What I would not like is eBooks costing the same as Paper Books, i.e. Electrons o not cost as much as Paper, Ink & Binging. Michael_Gorecki: I would not mind Ad's on my Kindle as long http://www.huffingtonpost.com/social/Michael_Gorecki/amazon-kindle-cheaper-with-on-screen-ads_n_847815_84109300.html Permalink | Share it Page: 1 2 3 4 Next › Last » (4 total) new comment(s) on this entry — Click to refresh
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